WHO IS BPX?

BPX is the unified voice of Belgium’s leading publishers — DPG Media, IPM, Mediahuis, Rossel, and Roularta — committed to offering advertisers, media and creative agencies, and stakeholders trusted, high-quality advertising solutions and education. Rooted in premium journalism and impactful media content, BPX aims to help brands connect meaningfully with engaged audiences. By championing pluralism and editorial integrity, BPX fosters an innovative media environment where campaigns resonate with communities that share their values.

Our DNA is defined by:

QUALITY CONTENT ACROSS ALL DEVICES
A seamless user experience from buying to reporting, across platforms -digital, print, and online video, ensuring that published content is not only accessible, but consistently premium in tone, design, and depth, reaching Belgians wherever they are, so that brands can benefit from the attention and grow their businesses.

REDACTIONAL RESPONSIBILITY
A steadfast dedication to editorial integrity, independence, and truth. Guardians of fact-based reporting in a time of noise and misinformation. Brand safe by design.

COMMUNITY BUILDING FROM GEN Z, GEN Y, GEN X TO BOOMERS
Since 1620, Belgian publishers cultivate communities through their products creating and elevating cultural relevance, delivering lasting engagement with readers of all ages and embracing younger digital audiences.

BPX asbl / Vzw is based in Brussels, headquarted at Rossel&Cie; Rue Royale 100, 1000 Brussels