Book Launch Marketing Effectiveness by Sorin Patilinet
BPX is proud to sponsor this fascinating new book on marketing efficiency because its core philosophy mirrors our mission: drive smarter, more context-rich performant marketing. BPX represents the 5 biggest independent Belgian publishers who deliver brand-safe, community-centered content—grounded in hyperlocal insight and open data—that Big Tech algorithms simply cannot replicate. Our content is brand safe by design, which means your brand attention is vetted and trusted, ensuring messages reach audiences in environments of integrity and relevance. By supporting this book, we’re reinforcing the idea that true marketing efficiency isn’t just about scale and low cpms, it’s about resonance, authenticity, and creating meaningful connections at the local level.
Sorin Patilinet, the Senior Director of Marketing Effectiveness at Mars, is an influential leader in the marketing industry. He leads Mars’s Global Marketing Effectiveness team, innovating and systematizing cutting-edge market research solutions that have been proven to drive global brand growth. His initiatives, such as the innovative AVI and ACE effectiveness measurement systems, have earned industry recognition from prestigious organizations like WARC, ANA, and WFA, cementing Mars's reputation as a pioneer in marketing effectiveness.
Sorin's expertise extends to developing and scaling advanced MarTech systems, driving year-onyear incremental improvements to strategy, and providing strategic advice to the C-suite on marketing strategies, advertising effectiveness, and integrating AI an nu d new technologies in business. His thought leadership is evident in his contributions to industry discourse through his Engineering Marketing blog and active presence on LinkedIn.
As a keynote speaker at renowned industry events (including Cannes, WFA, ANA, Mad//fest, Festival Of Marketing, Possible, and ARF) and as a regular guest lecturer at Wharton Business School and other universities in Europe, Sorin plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers. His educational journey spans Telecommunications Engineering and includes Executive Education programs at Wharton Business School (2x), IMD (1x), and INSEAD(1x), along with a Mini-MBA in Marketing from Mark Ritson, which collectively inform his innovative approach to marketing.
Sorin distinguishes himself from other marketing authors by bringing a hands-on perspective. As a brand leader who has implemented marketing science principles in real-life scenarios, his insights provide a depth and applicability that academic theory alone cannot offer.